National Semiconductor Science in Action Awards,
Fall 2005-2007
Problem: Launch a grant program to support teachers who are inspiring the scientists of tomorrow and partner with local science organizations to excite students about science.
Solution: A streamlined application to make it easy for teachers to apply online and for judges to review and score applications online. Administrator access to real-time reports on application status and applicant location.
Result: Increased participation in grant program compared to prior years with a 75% application completion rate. Learn more about Science in Action.
Download the Science in Action Success Story
NetDay Speak Up Day for Students, October 2003
Problem: Create a national campaign and online survey to collect student voices for the national education technology plan in three months.
Solution: Bring a registration for participation form online to track interest and target communications. Link registration to partnership and email marketing campaigns. Create a response system to reduce support needs.
Result: 210,000 students in all 50 states and overseas American schools participated with a 0.1% help request rate.
Thin Client @ School Contest, 2000-2001
Problem: Raise national awareness about thin client technology in the K-12 education market for National Semiconductor and partners.
Solution: Launch an online contest to give away up to $120,000 in equipment and services.
Result: Tripled traffic to Thin Client @ School microsite in six months, increased key word phrase ranking to first place on major search engines, and raised awareness by 40% according to industry studies.
SmartSchools NetDay, 1996-1997
Problem: Mobilize community volunteers to help schools wire classrooms and improve technology access for students for Smart Valley, Inc.
Solution: Create a comprehensive database containing contacts for 500 public schools with a Web-based interface for volunteers, event updates, and reporting. Auto-enroll volunteers on email lists for updates and viral marketing.
Result: 14,500 volunteers participated in three events to wire 10,500 classrooms in 425 schools with $27 million in donations, discounts and services.
Karen Greenwood Henke created Nimble Net based on her experience managing these three projects and other online application and survey programs. Nimble Net is the first turnkey technology solution of its kind for grant-giving organizations.
